Search result for: "Adidas"

Adidas CEO says the Stan Smith sneaker is set for growth

Aug 02, 2026 Twila Rosenbaum

Adidas CEO Bjørn Gulden told analysts on the company's second-quarter earnings call that he expects the Stan Smith sneaker to return to growth, driven by tennis-inspired dressing and a wave of new collaborations and colorways. He pointed to strong initial sales and the shoe's presence at Paris Fashion Week, including Willy Chavarria's and Y-3's takes on the classic silhouette. The brand has also managed stock levels carefully to avoid discounting, while financial results showed strong sales growth but disappointing operating profit due to World Cup marketing costs.

Aitana Bonmati, Jule Brand feature in adidas Euro 2025 leather jacket fusion

Jul 22, 2026 Twila Rosenbaum

adidas has collaborated with London designer Antonia Bronze to create six bespoke leather jackets celebrating UEFA Women's Euro 2025. Each jacket is personalized for a standout player like Aitana Bonmati or Jule Brand, drawing inspiration from national kits or the official match ball. The jackets debuted during the quarter-finals and are one-of-a-kind wearable art, not available for retail.

Adidas CEO says the Stan Smith sneaker is set for growth

Aitana Bonmati, Jule Brand feature in adidas Euro 2025 leather jacket fusion

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