The Google Store has kicked off its Memorial Day 2025 sale, offering significant discounts on its latest flagship smartphones. The promotion, which began on May 25, 2025, cuts $200 off the Pixel 9 and Pixel 9 Pro XL, making them more affordable for consumers looking to upgrade during the holiday weekend.
This marks the second major discount from Google in recent weeks, following a similar sale just a month ago. The move underscores Google's strategy to boost adoption of its Pixel 9 series, which launched in August 2024 to strong reviews for its AI-driven features, improved camera system, and refined design. The Pixel 9 Pro XL, in particular, has been praised for its large 6.8-inch OLED display, Tensor G4 chip, and enhanced battery life.
The $200 discount applies to both unlocked models and carrier versions, though availability may vary. At the reduced price, the Pixel 9 Pro XL now starts at around $899, down from its original $1,099, while the standard Pixel 9 drops to $699 from $899. This pricing makes the Pro XL more competitive with rivals like the Samsung Galaxy S24 Ultra and iPhone 15 Pro Max.
Why the Pixel 9 Series Stands Out
The Pixel 9 lineup represents Google's most ambitious smartphone effort yet, combining hardware refinements with deep integration of artificial intelligence. Key features include Gemini AI assistant, which powers real-time translation, photo editing, and call screening. The camera system, always a Pixel strength, delivers exceptional low-light performance and computational photography tricks like Magic Eraser and Best Take.
For the Pro XL model, users get a telephoto lens with 5x optical zoom, a 48MP ultra-wide camera, and a 42MP front-facing sensor. The device also supports 45W wired charging—a first for Pixel—and offers up to 7 years of software updates. These features have made the Pixel 9 Pro XL a favorite among tech enthusiasts and professionals alike.
The Memorial Day sale is likely to attract buyers who have been waiting for a price drop. Historically, Google's Pixel phones see their steepest discounts during holiday sales, and Memorial Day 2025 is no exception. However, consumers should act quickly, as stock may be limited due to high demand.
Comparison to Other Deals
While the Google Store discount is compelling, other retailers have occasionally offered even steeper cuts. In March 2025, Amazon briefly listed the Pixel 9 Pro XL at $699, a $400 discount, though that deal was short-lived. Best Buy also ran a glitch sale in March that saw the Pro XL drop to $599 for a few hours. These events highlight the volatile pricing landscape for the Pixel 9 series, but the Google Store sale offers a reliable, direct-from-manufacturer option with the full warranty and support.
The sale also coincides with Memorial Day promotions from carriers like Verizon and T-Mobile, which are offering trade-in bonuses and bill credits. AT&T, for example, has an 'any condition' trade-in offer for a free Pixel 9 Pro or Pro XL with eligible plans. Combining these with Google's discount could yield substantial savings.
For those considering the Pixel 9 or Pixel 9 Pro XL, this Memorial Day deal presents a strong opportunity. The phones have received numerous software updates since launch, addressing early Bluetooth issues and improving overall stability. Long-term reviews have praised the device's performance, camera quality, and AI capabilities, solidifying its position as a top-tier Android flagship.
The Google Store sale is expected to run through Memorial Day weekend while supplies last. Shoppers can also find accessories like cases, chargers, and earbuds discounted alongside the phones. With the Pixel 10 series on the horizon, this may be one of the last major discounts on the current generation before Google shifts focus to its next flagship.
Source: 9to5Google News