FTX.US pens deals with University of Kentucky basketball team, AscendEX raises $50M

The FTX sponsorship woody volition spot the assemblage players go marque ambassadors for the crypto exchange

FTX.US partners with the University of Kentucky Wildcats

Crypto speech FTX’s US part FTX.US said connected Wednesday that it had closed a caller crypto concern with the University of Kentucky men's hoops team. Through the deal, the Wildcats’ hoops players volition present beryllium capable monetize their brands. The name, image, and likenesses (NIL) would beryllium the ground of the deal, with players acceptable to person stipends each month.

The amounts would beryllium paid successful US dollars into the players’ FTX debit cards. The players tin besides make unsocial NFTs connected the Solana-supported FTX marketplace, which the players could merchantability for income. In return, the players volition play marque ambassadors of FTX.

“We’re thrilled to enactment with players from 1 of the astir palmy collegiate hoops programs successful the country. Outside of the well-deserved fiscal compensation, we volition beryllium assisting successful the pupil athletes’ acquisition of integer assets truthful that they tin marque informed concern decisions arsenic they look to participate the space,” Vice president of concern improvement astatine FTX.US Avi Dabir said successful the announcement.  

The concern could not person been imaginable were it not for the landmark determination reached earlier successful the year. Towards the extremity of June, the National Collegiate Athletic Association (NCCA) relaxed its rules to let players to prosecute successful monetary activities via platforms specified arsenic commercials, societal media oregon done the signing of autographs.

The alteration meant that companies similar FTX could attack the players for partnerships. Given that the Wildcats are 1 of the much palmy teams, holding 8 league championships successful summation to seventeen appearances successful the last four, FTX.US could greatly payment successful its strategy to pull caller audiences.

AscendEX secures $50 cardinal successful latest backing round

Yesterday task superior firms Polychain Capital and Hack VC led a $50 cardinal Series B backing circular for planetary cryptocurrency level AscendEX. The circular progressive immoderate of crypto’s largest financiers this twelvemonth including, Alameda Research, Jump Capital, Palm Drive Capital, and Acheron Trading.

AscendEX, which launched arsenic BitMax successful 2018, allows users to custody, speech and involvement their crypto connected the platform. The institution presently has much than 1 cardinal customers, totalling unprofessional clients and organization investors. Moving implicit $200 cardinal worthy of regular trading measurement astatine present, the Global Head of Business Development Shane Molidor said the institution volition usage the backing to boost innovation and task deeper into the planetary market.

Molidor besides mentioned that the crypto trading steadfast is present increasing beyond conscionable the speech activities and is consenting to perceive to ‘non-exchange worth propositions.’ The assertion means that AscendEX present has 2 propositions; 1 for the extremity users – a way starring to crypto earning, and the different for projects seeking vulnerability to the ample numbers of users nether the platform.