Headline: Press release distribution services? Expert Reveals Predictions on Grim Future of US Economy

6 months ago 170
PR Distribution

Press release distribution services

Talking Points/Questions These are an absolute must for radio and TV because they are the shaping tools that guide the host through your topic. Often, hosts read directly from press releases during an interview. This not only makes them look knowledgeable; it saves them heaps of time. So why not have them read questions you've created that you can answer very specifically, making yourself look knowledgeable and also making for a great interview. Yet again you will need to tie in current events and any controversy that will stir interest. Generally, it is good to give no more than 10 of these conversation shapers. For example here are a few examples of questions that were used in a release for a radio show on "How to Find the Perfect Pet for Your Lifestyle":

*What are the primary reasons people decide to get a pet?

*What criteria should people follow when choosing a pet to make sure it fits into their lifestyle?

*What can families do ahead of time to determine what type of pet is best for them?

*How can families prepare children for the responsibility of caring for a pet?

*What are some of the things people need to consider before adopting a puppy or other young animal?

If you do get invited as a guest, your interviews will generally last anywhere from 5 to 30 minutes, so concise is a word you should keep in the forefront of your mind.

Remember: the more interesting the questions, the more interesting your interview.

 Topic Overview Once you have gained attention with your eye-catching headline, topic summary and talking points, it is time to present your full show idea. This is your opportunity to position your author (or yourself if you are your author) as an expert on the show's topic.

Do not write a sales piece here. Write the show. Work the author's name, personal quotes and product name into the overview. Use the following liberally to build your topic and profile: statistics, testimonials, current facts, specifics from relevant Press release services stories, and professional credentials. Use anything that will interest the producer, the host and their audience. Try to limit this section to no more than a page; the ideal range is 4-6 paragraphs with no more than 4 sentences in each one.

Here is an online press release distribution example of a Topic Overview of the pet show discussed earlier:

For some people 'cute' is the only criteria they follow when choosing a new pet. But deciding which pet to adopt based solely on the animal's appearance can set new 'pet parents' up for disaster. After all, puppies don't look quite so cute when they're chewing your furniture! Lack of foresight is one of the top reasons an estimated 6 to 8 million unwanted pets end up at local animal shelters each year.

Another important factor that often goes overlooked is how children in a family will interact with the new pet. Pets make wonderful companions for children and can help teach them compassion, responsibility and respect for all living creatures as well as boost their self-esteem. But it's important to determine ahead of time what type of animal best suits the household and what role each family member will take in caring for it.

Money also comes into play when adopting a new pet. Vet bills can be expensive and upkeep for some animals can be costly if they develop health problems.

"The reality is, pets can be expensive and time intensive. When you love your pet, obviously you want to provide the best care possible. So it is important to understand the costs and responsibilities ahead of time when choosing your pet."

5. Biography Oddly, this is the element people tend to forget, underplay or overplay. It is important to position the author as an expert. You can cite a variety of qualifications -- education, career, relationships, memberships, travel history, odd pets, and more. If the book is about religion, for example, anything the author does that pertains to religion is applicable.

Two warnings: Sensationalizing an author's credentials will immediately turn producers and hosts off, and simply rehashing a resume with bullet-points is an absolute no-no.

If you take your time developing exactly what a book-related interview segment will be about, and then put lots of thought into developing best press release service that clearly reflects your planning, you will command more media attention.

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